In our last edition of “Wer hat Recht?”, we discussed the legal requirements for email-marketing and newsletters.
The Key Takeaways from our discussion:
- Due to the new Swiss Data Protection Act, you don’t need to obtain user consent again to send newsletters to your existing database. (Of course, only if you already have user consent!).
- You are allowed to send your newsletters to customers and prospects in Switzerland, as long as they have the option to unsubscribe at any time.
- You may also send your newsletters to participants of your event or webinar, as long as you inform them in advance.
To understand how to implement the Key Takeaways, check the webinar recording below.
In our new webinar series, Dr. Evelyn Thar (CEO of Advance Metrics) and Caroline Danner (Managing Director of ONLAW) discuss legal issues related to online marketing, analytics and data protection.
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